01 01
The idea keeps shifting
Every conversation adds a new angle, and the book never settles into one clear argument.
Blueprint Before You Write · Self-paced video course · Pre-order
Know your book works before you write it
Go from a first book idea to a validated Book Blueprint, on your own.
Blueprint Before You Write is a self-paced video course in six short modules. Over about two weeks of focused work, you turn a loose idea into six finished decisions about your book, and check each one before you commit months to writing.
- — 6 video modules, 10–15 minutes each
- — Book Discovery Workbook with an exercise and a self-check per module
- — Self-paced, with lifetime access to rewatch
Pre-order the courseGet the course
$79$112$199$249 Early bird price · $249 after releaseRegular price
Pre-order. Releases October 21, 2026. Risk-free: full refund any time before release, and for 5 days after.
What you finish with
Your Book Blueprint
- 01 Book ideaWhat it is about, who it is for, and why.
- 02 Book conceptA coherent concept with clear boundaries.
- 03 Reader journeyThe book’s logic as a path, not a list of topics.
- 04 Unique material mapYour stories, cases, positions and observations.
- 05 Prototype planA test excerpt that checks the future book.
- 06 Readiness checkA clear go or adjust before full writing.
Stuck at the idea stage?
Most books stall long before the writing. The expertise is there. The shape isn’t yet.
02 02
Too much to say
You know enough for five books, and choosing one feels like leaving the rest behind.
03 03
Writing without a map
You start chapter one, and by chapter three you are rewriting chapter one.
04 04
An untested bet
Months of writing ride on an idea nobody, including you, has checked yet.
Blueprint Before You Write puts the order right:
clarity and structure first, writing after.
Plan your book before you write it.
$79$112$199$249 · Early bird price · $249 after release · Full refund before releaseRegular price
Who it’s for
A good fit if…
— You are planning a nonfiction book: as an expert, coach, founder, or simply someone with experience worth sharing.
— You started writing, lost the thread, and need a structure before you go on.
— You are ready to do the thinking yourself over about two weeks, with a clear method and checkpoints.
Not the right fit if…
— You want someone to write the book for you. This is a course, not a done-for-you service.
— Your manuscript already has a tested structure and needs editing, not planning.
— You need help with publishing, design or marketing.
Six stages, one blueprint
Each stage ends with one finished element of your Book Blueprint.
- 01 Idea A focused book idea
- 02 Clarity A concept with clear boundaries
- 03 Architecture The reader’s journey
- 04 Material Your unique material map
- 05 Prototype A test-excerpt plan
- 06 Validation A readiness check
What you walk away with
Six modules, 10–15 minutes each. One finished result from every module.
Validate the book idea
A focused idea: what the book is about, who it is for, and why it matters.
Turn an idea into a concept
A coherent book concept with clear boundaries: what is in, and what stays out.
Build the reader’s journey
The book’s logic as a path for the reader, not a list of topics.
Find the material only you have
A map of your own stories, experience, positions, cases and observations.
Prototype before you scale
A plan for a test excerpt that checks the future book early.
Validate before you commit
A readiness check that tells you whether to start writing or adjust first.
Yours to keep
Built on the experience of a team that has published 35+ books with authors in more than eight countries.
Everything in the course
- 6 recorded video lessonsSlides, frameworks and examples, with the host on screen.
- 6 module slide decksKeep the key points and frameworks at hand.
- Book Discovery WorkbookEvery exercise, in one place, on your own book.
- 6 self-check checklistsClear criteria for a good answer at each step.
- Strong vs. weak decisionsExamples that show the difference before you choose.
Pre-orderRegular price
$79$112$199$249
Early bird price until October 21, 2026. Then $249. One-time payment.
Pre-orders have closed. One-time payment.
- — Releases October 21, 2026. Access arrives by email.
- — Risk-free pre-order: full refund any time before release, and for 5 days after.
Secure checkout with Stripe.
How it works
One Workbook
Six exercises and six self-checks, one of each per module. The answers are short; the thinking behind them is where the real work happens.
Two Weeks of work
A realistic pace for most people. Yours depends on how much time you give it and how ready you are to work on your book. Self-paced, with lifetime access.
Six Video modules
10–15 minutes each, 60–90 minutes in total. On screen: slides, frameworks and examples, with the host in a small window.
Every module runs the same loop:
Watch → Understand → Apply → Check.
Built by AVELaunch Books
The course comes from people who make books for a living.
AVELaunch Books is a done-for-you publishing company for established experts. In three years, the team has published 35+ books with authors in more than eight countries.
Blueprint Before You Write turns the earliest, most decisive part of making a book into a course you can take on your own. Your host is Alex Tkachenko, founder of AVELaunch Books: 18 years in business, 10 in marketing, and the author of two books.
Fair pre-order terms
What you’re buying
A pre-order of Blueprint Before You Write, at the early bird price. The price rises to $249 on release. The course is being recorded now and is not available yet.
When you get it
The course releases on October 21, 2026. You receive access by email on release day.
Your guarantee
Changed your mind before release? Ask for a full refund at any time, including if the release is delayed. After release, you have 5 days: full refund on request through October 25, 2026.
Pre-orderRegular price
$79$112$199$249
Early bird price until October 21, 2026. Then $249. One-time payment.
Pre-orders have closed. One-time payment.
- — Releases October 21, 2026. Access arrives by email.
- — Risk-free pre-order: full refund any time before release, and for 5 days after.
Secure checkout with Stripe.
FAQ we will answer
When does the course release?
October 21, 2026. Everyone who pre-ordered receives access by email that day.
What if I’m not satisfied?
Before release, you can get a full refund at any time. After release, you have 5 days, through October 25, 2026, to ask for a full refund.
Do I need a finished idea?
No. A rough idea, or several competing ones, is enough. Module 1 helps you choose one and focus it.
How long does it take?
Plan for about two weeks. The videos take 60–90 minutes in total; most of the time goes into thinking through each module and applying it to your own book. Your pace depends on how much time you give it and how ready you are to do the work.
Is this a done-for-you service?
No. It is a self-paced course. You do the work on your own book, guided by the method, examples and self-checks.
Start with a blueprint
Six modules. One finished Book Blueprint. Decide on your book with evidence, not a hunch.
$79$112$199$249
Early bird price · $249 after releaseRegular price
Pre-order the courseGet the coursePre-order. Releases October 21, 2026. Risk-free: full refund any time before release, and for 5 days after.